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Things That Are NOT Comps

Listen up, kings and queens of wishful thinking. I see you out there clutching your Zestimate like it’s a golden ticket to Willy Wonka’s Chocolate Factory. I see you adding up every penny you dumped into that quartz countertop in 2022 lik...

Mother-Daughter Realtor Teams & Fitness Model Agents

Mother-daughter teams and fitness-model agents: the dynamic duos turning real estate into a family photo shoot or a gym brochure. We need to point out the obvious because some folks think success comes from coordinated outfits or six-pack sel...

Real Estate not OnlyFans

Here we go again—another scroll through the feed that feels more like a casting call than a property tour. Diving straight into the deep end because some realtors still think the key to closing is looking like they belong on a subscription se...